While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, ...

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a ...