While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...

While marketers have become laser-focused on the data-driven advertising campaigns enabled by digital channels that offer precise audience targeting, immediate metrics and omnipresence at very large ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

To learn more about our editorial approach, explore The Direct Message methodology. In 2012, the Direct Marketing Association released research that challenged a core assumption in marketing strategy.

What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? What are the top benefits of direct mail campaigns?

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Innovators don’t come to their plants in the morning saying to themselves, “Today, I’m going to innovate.” That’s not what innovation is about. It’s more a reflex than a behavior — a continuous state ...

How are marketers supposed to cut through the digital marketing clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail, according to ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. With two decades of experience in the direct mail industry ...