There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...