Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...
Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always ...
Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized data-management platform (DMP) to become part of an even bigger marketing ...
The Krux notch on Salesforce’s bedpost created industry waves a year ago, with many heralding the US$700 million move as a big sign of ad tech consolidation waves to come. At the time it seemed CRM ...
The global Data Management Platform (DMP) Market size is USD 7 billion by 2030. The Data Management Platform (DMP) Software Market consists of platforms and solutions that help businesses gather, ...
In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the ...
In this week’s edition of our new regular wrap of news and announcements from the world of marketing technology… New Zealand online marketplace takes its data management to the next level, Salesforce ...
Advertisers are planning to increase the average number of integrated data sources from 5.4 today to 6.2 in 2019 to gain greater advertising effectiveness insights. 94% of advertisers rely on a broad ...
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