Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always ...

Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized data-management platform (DMP) to become part of an even bigger marketing ...

The Krux notch on Salesforce’s bedpost created industry waves a year ago, with many heralding the US$700 million move as a big sign of ad tech consolidation waves to come. At the time it seemed CRM ...

The global Data Management Platform (DMP) Market size is USD 7 billion by 2030. The Data Management Platform (DMP) Software Market consists of platforms and solutions that help businesses gather, ...

In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the ...