Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

People tend to listen more to other people than they do to brands. Upon realizing this, some marketers decided that developing testimonials or customer reviews of business was a great way to market ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them. Brand ambassadors ...

Davis Nguyen, Founder and CEO of My Consulting Offer, talks about customer testimonials – specifically how to get them and how to get the most out of them. For episode 185 of The Search Engine Journal ...

Before buying a book or a pair of headphones from Amazon, it's highly likely you'd read a few reviews to ensure you're making the right decision. For consumers, reviews are vital in helping make ...