Publix is navigating increased pressure from a changing consumer landscape and a challenging grocery retail environment.

IntroductionHave you noticed recently that you hesitate a little before opening windows or feel a sense of dread when ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. You can't read minds, but you can predict what your customers ...

Back-to-school sales are underway, and people across the country will be shopping online to fill up backpacks, lockers and closets—and they'll be taking advantage of free returns. Making it easy for ...

Have you ever wondered how companies seem to know exactly what you want before you even realize it yourself? It’s all thanks to the magic of AI and predictive analytics. By harnessing the power of ...

Conference 2026," an international conference on consumer behavior research held in Chicago.It was a large-scale conference ...

The problem isn’t a lack of data. It’s the inability to connect signals across touchpoints and translate them into meaningful ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Effective marketing strategies require a profound understanding of the complex motivations behind consumer behavior, considering psychological, social, cultural and personal influences. The ethical ...

Most segmentation models rely on behavioral data such as clicks and pageviews. But in many industries, understanding the real-world context behind a purchase explains customer behavior far better than ...