Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Cracker Barrel CEO Julie Felss Masino has explained why the southern-themed restaurant chain tried and failed to redesign its signature logo. In August, Cracker Barrel removed the image of a seated ...

When Cracker Barrel unveiled a sleek new logo this August scrubbing the beloved "Old Timer" icon from its branding it wasn't just nostalgic fans who cried foul. The chain's own co-founder went on the ...

Cracker Barrel's remodeling plans have gone the way of its new logo in the wake of a backlash over the changes. The country-themed restaurant chain announced on Sept. 9 that it has suspended plans to ...

Cracker Barrel’s logo rebranding fiasco has ignited nationwide backlash and now one of the chain’s original founders is speaking out. At 93 years old, co-founder Tommy Lowe told WTVF NewsChannel 5 in ...

Good morning, Today, we’re looking at the backlash against Cracker Barrel’s new logo, a pro-Palestinian group’s demonstrations in New York, the case against price controls on drugs, and how ...

Cracks have emerged in Cracker Barrel Old Country Store’s business after a fumbled rebrand. Shares slumped Wednesday after the restaurant chain projected a decline in revenue and guest traffic over ...