Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...
This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...
I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...
For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, ...
Rick Lance Studio recently announced a strategic expansion of its audio solutions to support global corporate communications and investor relations. THOMPSON’S ...
Ocular Therapeutix, Inc. has announced the launch of its new corporate branding and website as part of its transformation into a retina-focused company. The new logo emphasizes visual accessibility ...
Designed with visual accessibility at its core, the logo is science-based, transformative, and joyful. The circular “O” represents the eye and the retina, while the full-spectrum color palette ...
HENDERSON, NV, UNITED STATES, January 13, 2026 /EINPresswire.com/ — Promo Direct, a leading provider of promotional products, announced today the launch of its new ...
Mario Armond Zamparelli and his family have roots from San Marino to La Cañada Flintridge. But it is the late artist’s work that is known to have transcended geography. And now, people have a chance ...