Discover four key economic concepts: scarcity, supply and demand, costs and benefits, and incentives. Learn how they affect consumer choices and financial decisions.

Explore how the Soviet command economy led to consumer goods shortages, impacting daily life. Understand government production priorities and market limitations.

Chris Sneed, an associate professor and consumer economics specialist in the Department of Family and Consumer Sciences, has received the 2025 Excellence in Extension Award. Image courtesy UTIA.

Forbes contributors publish independent expert analyses and insights. Erik Sherman reports on business, economics, finance, tech, and law. For many months, there has been a sense of surprise, ...

How do you start a business without raising capital? Can AI help us understand our judgements of specific facial features? Do sales and marketing generate more value than previously thought? On April ...

Shortly after Google announced its new Universal Commerce Protocol for AI-powered shopping agents, a consumer economics watchdog sounded the alarm. In a now viral post on X viewed nearly 400,000 times ...