In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Traditional marketing centers on the funnel: at the top, awareness; in the middle, ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

As we enter an era where the bulk of today’s purchasing power is now in the hands of digital-native generations, video is no longer just a component of your marketing strategy; it is the central ...

Visual attention underpins the ways in which consumers perceive, process and act upon marketing stimuli in environments ranging from physical stores to digital and immersive worlds. Research in this ...

The founders who build lasting companies aren't the ones who move first on every trend — they're the ones who pause long enough to ask what the trend is actually telling them about people, need and ...