This article was originally published on Brand United. In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive ...

For as long as there have been people, there have been those looking to persuade others to purchase a product or service. The science behind sales requires you to have a good understanding of people.

Built under pressure. Rooted in faith. Forged by fire. In Perseverance Principles, JJ Mazzo reveals a childhood marked by trauma, chaos, and instability... and the hard-won strategies that turned him ...