Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

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To market effectively, businesses need information, or intelligence. You may class intelligence either as marketing or competitive intelligence. Both of these intelligence types help companies advance ...

Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great. I’ve been thinking a lot about competition. My cousin Emily launched ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

A competitive climate in marketing is one in which your business competes against a number of competitors trying to get their messages out to the same target markets. You are not only competing ...

What makes your business different from others? Can you articulate why your customers have chosen you over your competitors? These answers come easily when you know your customer and market the ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Opinions expressed by Entrepreneur contributors are their own. There’s a good chance that sometime this month you bought pizza. Think back to why you purchased from that particular restaurant. There ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...