For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ultimately close sales. Campaigns are flashy, measurable, and often creative. But ...

Customer churn is inevitable. What happens next is where the real strategy begins. Take Netflix: When 6 million customers walk out your door every month, how do you get them to come back? With over ...

More than 30 tech companies have pitched A.I. tools to political campaigns for November’s election. The campaigns have been wary. By Sheera Frenkel Sheera Frenkel, who reported from San Francisco, ...

Donald Trump's campaign has reportedly given more than $3 million to a mystery company this year, raising questions about the purpose of the money and the identities of those receiving it. As first ...

WASHINGTON — Launchpad Strategies was incorporated less than a year ago and has since received $15 million from Donald Trump’s election fundraising machine. For what is mostly a mystery. Campaign ...

After taking several steps to reposition its business over the last few years, Johnston & Murphy is ready to be more vocal. In a new campaign called “’Not Your Dad’s Shoe Company,” the Genesco-owned ...

WASHINGTON ― As Democrats reel over how Vice President Kamala Harris' losing campaign spent more than $1 billion, a new campaign finance report confirms that the Democratic presidential nominee's ...

FORT LAUDERDALE, Fla. (AP) — Brad Parscale was the digital guru behind Donald Trump's surprise victory in the 2016 election and was promoted to manage the 2020 campaign. But he didn't last long on ...