The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

A new kind of haunted experience is coming to Chicago this fall. Color Factory, the immersive art experience, will soon unveil its latest creation: Haunted Hues. Stream NBC 5 for free, 24/7, wherever ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

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Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served ...