At first glance, it looks like just another scroll-worthy beauty trend. But behind the polished videos and flawless complexions on China’s Douyin lies something far more calculated — and far more ...

The early lip balm was not like the lipstick we see today, but was a paste held in a particular container. After Sui (AD 589 — AD 618) and Tang Dynasties, some lip balm was processed into solid ...

If you’ve been searching high and low for your perfect lip gloss shade, we’ve got the answer for you. Although the “bunny tongue” lip gloss trend originated on the Chinese social media app Douyin, ...

Once a niche corner of the internet, Chinese makeup brands are now taking over your FYP - and your vanity. From sculpted lipsticks that look like art pieces to glassy lip tints that sell out overnight ...

From latte makeup to strawberry makeup to blueberry milk nails — in 2023, grocery aisle mainstays became intrinsic to the naming of beauty trends, which are now arising almost entirely on TikTok.

Listen up, beauty enthusiasts and trend trackers! While you've been busy perfecting your winged eyeliner, a beauty revolution has been brewing on the other side of the Great Firewall. Douyin, China's ...