Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.
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Is LiveRamp (RAMP) Quietly Redefining TV Data Connectivity With DIRECTV’s Expanded CAPI Integration?
In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...
When new Afghan refugees arrived in Minnesota at the end of 2021, CAPI USA was not prepared, CEO Ekta Prakash says. The nonprofit’s budget had already closed for the year. But there were 250 ...
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