Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars ...

At one time, people relied on the recommendations of close friends and family members when selecting service providers. Need a plumber? Ask Uncle Bob whom he uses. Looking for a new hairdresser? Call ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

Opinions expressed by Entrepreneur contributors are their own. Written testimonials influence our actions and choices in myriad ways, sometimes without our even thinking about them. For example: You ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can ...

In a recent video testimonial, a seasoned succession planner Jeff Faulkner with The Rawls Group shared insights into his experience working with a long-time client, who, after exhausting various ...

The U.S. Securities and Exchange Commission’s set of proposed advertising regulations give advisers and their representatives much more leeway to tell their story to prospective clients. The U.S.