In today’s fast-moving business world, companies spend enormous amounts of money trying to attract new customers.

The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and points, but genuine loyalty comes from connection, not coupons.

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...