ATLANTA, April 28, 2021 (GLOBE NEWSWIRE) -- EquipmentWatch, the world leader in data, software and insight for the heavy equipment industry, today announces a research study on the value of a brand ...

Volvo Construction Equipment (Volvo CE) has announced that new and updated Volvo branded products will now be tagged with just the product type and size on its side. All other product details, such as ...

Heimer noted that self-branding has been a concept that has existed for several years, most notably when the traditional distribution channel of manufacturer-distributor-contractor began to take a ...

When purchasing auctioned equipment, consider the total cost of ownership. A new value-brand machine may save money over the long haul. Oct 8, 2018 It’s an age-old question when considering equipment ...

Equipment-using organizations often use their fleet to promote their brand. The name is on both sides of the equipment; their logo identifies the organization. Senior managers get quite involved and ...

Successful construction businesses are often built on the brand name and reputation of the equipment they operate. Missouri-based Ballmann Earthworks is no different. Owner/operator Jon Ballmann works ...

One season after winning the Vezina Trophy, Connor Hellebuyck did something unexpected for a goalie at the top of his game: He switched his pads. After using CCM-branded gear for the first five years ...