No matter how much we love our Uhdeedass tracksuit and Naik shoes, it's about time to save ourselves from giggles and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Over the last decade, the renewable-energy and sustainability industries have experienced huge growth and demand. Environmental concerns regarding fossil fuels, urbanization, and responsible, ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...