Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others say it dried their hair out or did absolutely nothing. The truth sits ...

When it comes to gray, think purple. According to hair experts, the best shampoos for gray hair often boil down to the best purple shampoos for gray hair. The reason? It all comes down to coolness.