YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success ...

This essential guide by Modern provides guidance, summaries, and reviews of the ad technology that’s relevant for B2B right now. Download it now to assess your options and evaluate how you should move ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

For decades, B2B marketing has followed a predictable formula: Build reach, capture attention, and measure success in impressions. But in today's buyer-controlled world, that playbook no longer works.

Have you seen the ad where Mötley Crüe drummer Tommy Lee talks about the Forrester Wave? How about that immersive virtual reality experience for tugboat drivers? And then there’s that new ...

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have ...

Did you know you can do CTV (Connected TV) advertising from your LinkedIn Advertising account? Well, you can, and before you think that running B2B ads on streaming services won’t work, you might want ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...