In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.

When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," he flatly proclaims, "This tastes like sh--." But even ...

There are hundreds of ready-to-drink (RTD) canned, boxed and bottled cocktails on the market, but not many can say they’ve been around since 2014. And only one can tout both “Shark Tank’”s Mark Cuban ...

CEO and founder of BeatBox, Justin Fenchel has a background in finance and is a graduate from UT Austin’s McCombs School of Business. After working as an equity analyst for five years, Fenchel founded ...

This as-told-to essay is based on a conversation with Justin Fenchel, the 41-year-old CEO of BeatBox Beverages, based in Austin. Mark Cuban joined for a portion of the interview and is an investor in ...

Anheuser-Busch InBev is to acquire a majority stake in BeatBox, the US-based hard-punch maker. The Leffe beer maker will pay up to around $490m for an 85% shareholding in BeatBox. The deal also offers ...

One of the most anticipated deals in the beverage industry is now official: Anheuser-Busch InBev has acquired a majority stake of Austin booze brand BeatBox for $490 million. AB InBev announced the ...