Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

Imagine a massage that was spawned in a viral universe where whispering, chewing crackly snacks and tapping or slurping through straws reign supreme. ASMR, short for autonomous sensory meridian ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

The shushing sound of voices whispering, or clothes rustling—and then a tingling feeling begins on the scalp, and spreads down into the neck, shoulders, and limbs, and along with it comes a state of ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

So many sounds get under my skin and even anger me. I’ve left the dinner table after being revolted by hearing others chewing and swallowing. When someone whispers something to me at the movies, it’s ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...