There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Our film shows how music turns ordinary moments into celebrations, with BACARDÍ Rum bringing the energy of every scene." Pedro Mendonça, Global SVP BACARDÍ and Rums, adds, " The new campaign ...

Bartending is an art – but a lesser known one. As Reality Television Shows capture the fancy of the nation with frenzy, and as culinary shows mushroom on one channel after another. Attention and ...

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

Groove Armada and Bacardi have struck a partnership which will see the British electronic act issue their forthcoming releases through the drinks brand and partner on its international music events… ...

When Farruko took the CASA BACARDÍ stage at the ninth annual Life Is Beautiful, the crowd connected their thumbs and forefingers en masse. Pulsing their heart-shaped hands in time with the Puerto ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...