The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond. People, Teams and Skills, ...