Video is one of the most powerful tools for businesses. But, creating a B2B marketing video can be challenging. It has to be entertaining enough to capture and retain the attention of viewers, but it ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

In my work, I’ve found that many business-to-business (B2B) technology companies struggle to maintain updated sales approaches. One major factor? In a typical B2B tech company, six to eight people are ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

Forbes contributors publish independent expert analyses and insights. I write about B2B sales strategies. Think about the last video you liked, commented on, shared or even saw on Facebook, YouTube or ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Vidyard, a business-to-business (B2B) video platform headquartered in Kitchener, Ontario, has just released its latest Video in Business Benchmark Report. The new report reveals that the average ...