As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

The rise of AI-powered commerce changes everything for advertisers - moving brands' focus from capturing human attention to ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

Edison, NJ — (SBWIRE) — 03/10/2022 — The Latest research study released by HTF MI "Global B2B Purchases for Buildings Market" with 100+ pages of analysis on business Strategy taken up by key and ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With highly technical solutions, a multitude of decision-makers and large budgets at stake, ...

Despite the benefits of business-to-business (B2B) online purchasing, corporate purchasing agents say that they plan to make only 20 percent of their purchases online in the next year, according to a ...

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...