From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Dublin, Sept. 26, 2025 (GLOBE NEWSWIRE) -- The "B2B Marketing Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The B2B Marketing Market grew from USD ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Smart Price Optimization and Management delivers real-time, enterprise-scale pricing under unified commercial platform to drive profitable revenue growth ...

With marketing teams under pressure to prove their direct contribution to growth, there’s no doubt that financial caution remains high across the industry. For B2B brands, this means budgets being ...

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...