Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, ...

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. In recent years, influencer marketing has become a popular ...

CMO at Austin Data Labs, operating at the intersection of mind, media, and tech. Focus: AI, data science, psychology, innovation. In my dual role spanning media psychology and marketing leadership, it ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

In October 2025, American Eagle CMO Craig Brommers remarked in an interview, "I can't believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks ...

In the 16th century, the potato was dismissed as weird, bland, and beneath serious consideration. People didn’t understand it. It grew underground. It wasn’t glamorous. In France, it was even blamed ...

Close out B2BMX with a high-impact day of dynamic sessions & workshop experiences packed with actionable insights for your marketing strategy ...