The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of Momentum Worldwide, to provide experiences that truly connect. B2B events must ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

B2B events are one of the oldest forms of marketing, yet remain one of the most powerful relationship building tools that we can use, says Lilah Walker, international director of events, Marketing ...

User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...