It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of Momentum Worldwide, to provide experiences that truly connect. B2B events must ...

B2B events are one of the oldest forms of marketing, yet remain one of the most powerful relationship building tools that we can use, says Lilah Walker, international director of events, Marketing ...

User feedback and B2B product reviews have quickly become a staple in the B2B buyer’s journey. Demand Gen Report’s own research has found that 30% of buyers turn to review sites as one of the first ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

With in-person events still a distant memory for most of us, Kim Darling, Executive Producer of HubSpot’s INBOUND, argues that B2B events as we know them might have changed for good in this opinion ...

This question, first attributed to philosopher George Berkeley in 1710, raises debates about observation and perception.* Both are important to consider when assessing the value that physical events ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...