Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

SAUSALITO, Calif.--(BUSINESS WIRE)--B2B IQ unveiled its new company branding and website today. Officially merging Mach IQ under the B2B IQ brand, today's news reflects the rapid shift to a digital ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two ...

It's been a long time, but I'm back in London - and there's a big reason. Tomorrow, diginomica will officially celebrate our ten year anniversary. One hallmark of diginomica's enterprise content? To ...