Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...

B2B is a large market, and high-quality leads are worth thousands. The problem is the grind it takes to find the people who are genuinely interested and in the right role, at the right time, with real ...

The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...

Have you seen the ad where Mötley Crüe drummer Tommy Lee talks about the Forrester Wave? How about that immersive virtual reality experience for tugboat drivers? And then there’s that new ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...