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Have you ever noticed that Porsche and Ferrari share the exact same prancing stallion? Discover the strange historical rumor ...

Carmakers always want to project symbols of pride, durability, and strength with their logos. Some end up boring and others end up brilliant. Jalopnik readers have picked the very best of all. Welcome ...

Discover the art of car customization with amazing logo transformations that redefine automotive aesthetics. These unexpected ...

With the abundance of car commercials racing through the screens, you’re probably getting whiplash from all the auto company logos you see on a regular basis. But ever wonder what inspired these ...

Car nerds like us will tell the non-initiated that we know everything about every car ever made. We’re walking, talking Encyclopedia Britannica’s of the automotive world. But what happens when you ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

With marketing done right, people can recall specific features of a brand or product with a single look at the official logo. Nowhere is good marketing at better play in this sense than in the auto ...