VB goes mid with new William McInnes-voiced campaign

In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a 3.

Asahi challenges Great Northern with new low-alcohol Victoria Bitter: We put it to the test

A weaker version of popular Aussie beer Victoria Bitter is set to make a splash in the drinks market as younger generations turn away from alcohol.
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Undercover probe finds Australian pubs short-pouring beer

Inspectors say many Australian beer drinkers are getting less than they pay for at the bar - Copyright AFP Ina FASSBENDER Inspectors say many Australian beer drinkers ...