VB goes mid with new William McInnes-voiced campaign

In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a 3.

Asahi challenges Great Northern with new low-alcohol Victoria Bitter: We put it to the test

A weaker version of popular Aussie beer Victoria Bitter is set to make a splash in the drinks market as younger generations ...
Latrobe Valley Express

Local brewer gains high beer cheers

By AIDAN KNIGHT GOOD Land Brewing has quickly become an iconic staple of Gippsland since its doors first opened [...] ...
Digital Journal

Undercover probe finds Australian pubs short-pouring beer

Inspectors say many Australian beer drinkers are getting less than they pay for at the bar - Copyright AFP Ina FASSBENDER Inspectors say many Australian beer drinkers ...