At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology. However, ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

So many high horsepower gas guzzlers. You'd think they have no idea Global Warming is occurring, and blowing past previous projections. Humanity on the road to ...