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Gwyneth Paltrow temporarily fronts astronomer

The New York Times · 2d

Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Marketing-Interactive · 3d

Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

BBC on MSN · 4d

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Coldplay, Andy Byron and Astronomer

Southwest Journal · 13d

Coldplay Concert Turns into a Spotlight Moment for Astronomer CEO Andy Byron

In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center of attention.

Snopes on MSN · 1d

Is Astronomer ex-CEO Andy Byron preparing to sue Coldplay? We investigated the rumor

Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that led to his resignation.

Coldplay’s Kiss Cam moment sparks lawsuit rumor, expert says Astronomer CEO’s case would be ‘dead on arrival’

Astronomer CEO Andy Byron resigned after being caught on Kiss Cam with HR head at Coldplay concert, but legal experts say any potential lawsuit against Chris Martin would fail.

3don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

10d

Unilever’s Growth Comes From Finding Opportunity

Lessons from the kiss cam scandal, a perhaps deceptively bright economic picture, new taxes on office snacks, OpenAI adds ...

Campaign Live10d

8 brands respond to Astronomer’s ‘ColdplayGate’ scandal

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

2don MSN

Andy Byron's net worth faces significant hit over Astronomer scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

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