Apple said it had "never seen a component price increase this much, this quickly".
The price increase comes amid rising components costs.
Apple has increased prices of several MacBook and iPad models globally by up to 20%, citing soaring memory and storage chip costs driven by the AI boom. Shortly after Apple's announcement, Xbox also ...
After Apple and Microsoft's Xbox raised prices due to a shortage of memory chips, tech observers are not optimistic about future prices.
Microsoft has sharply increased Xbox console prices for the third time since late 2025, citing soaring storage and memory costs. The move comes amid a broader rise in hardware prices across the tech ...
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After Apple, Microsoft raises Xbox prices globally; here’s new Xbox Series X, Series S pricing
Microsoft has announced a global price hike for Xbox Series S and Xbox Series X consoles, with the new pricing taking effect from August 1. The company cited soaring memory and storage costs driven by ...
On Wednesday, vice president of Xbox business development Lori Wright testified in the ongoing trial between Epic and Apple. Now, Apple wants the court to make an “adverse credibility finding,” due to ...
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