The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Slowly but surely, Apple has been updating its own apps with the Liquid Glass look announced at WWDC. Today, it was the Apple Store app’s turn to get the visual update. Liquid Glass meets the Apple ...

Apple has changed its App Store fee structure in the EU in a move to further satisfy the requirements of the Digital Markets ...