The blueprint for Apple’s new low-cost MacBook A18 Pro wasn’t born in a lab in Cupertino. Instead, it was defined in the aisles of an American retail giant.

An Apple TV series with a stacked cast turns TV into audio-first storytelling, using only phone calls, waveforms, and ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Remember the report about Apple attempting to secure the rights to air Major League Baseball playoff games? Well, according to Yahoo Sports reporter Kendall Baker, the negotiations didn't go in ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Apple has started experimenting with a feature on the App Store that allows developers to offer “contingent pricing” for subscriptions. That means developers can bundle subscriptions for two apps at a ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...