The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a ...

For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio ...

This is a guest post by Jim Andrews, senior vice president for content strategy at IEG, a sponsorship consulting company. As the London Olympic Games prepare to open, we need to put to rest the debate ...

Brazil’s decision to host the FIFA World Cup and the Olympics has left an IP legacy to go with the improved infrastructure. Sponsors are now more able to defend themselves against ambush marketing, ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...

The Toronto Blue Jays are expected to be one of the most aggressive teams in free agency this winter. Getting this Japanese superstar could very well happen and give them a huge bat to put in the ...

Former Intel CEO Andy Grove claimed that only the paranoid survive. So should the mighty Olympic Committee watch out for the villagers in the picturesque village of Wye, 35 minutes from the site of ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/34dafb/ambush_marketing_c) has announced the addition of the "Ambush ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

High-priced ads and sponsorship fees lead to more ambush marketing Pizza Hut%2C SPAM and Hooters all found subtle ways to link to the tournament A 30-second ad during the championship game could fetch ...

Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...