Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user. I've been reviewing beta Alexa Plus over the past year and found the AI upgrade to ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Amazon’s Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon’s July 31 second-quarter earnings call, the company is considering adding ads to ...

Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Amazon is now helping outside merchants sell directly through Echo Show devices. The ecommerce giant is launching Alexa+ Agentic Ads, an ad format that surfaces sponsored prompts in conversations on ...

You can use the Amazon Photos app to add voice notes to images that will play through the frame. An option to record them on the frame itself is coming later. If you plan to buy the Alexa Photo Frame ...

The announcements come ahead of the holiday season, when consumer demand for electronics typically rises, positioning several ...

Amazon on Thursday unveiled a new lineup of Alexa tablets that feature personalized intelligence from its Alexa+ AI assistant and full access to the Google Play Store. The lineup includes three models ...