Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

Add Yahoo as a preferred source to see more of our stories on Google. Liberty Mutual must pay a $300,000 penalty for falsely advertising premium discounts for auto and homeowners' insurance despite ...

After what it says was an investigation that took months, the Delaware Department of Insurance has levied a $300,000 penalty on three Liberty Mutual companies for advertising discounts that they do ...

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

Liberty Mutual’s fluffy yellow mascot has apparently become such a nuisance that people are taking to the streets to demand ...

The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...

Liberty Mutual must pay a $300,000 penalty for falsely advertising premium discounts for auto and homeowners’ insurance despite not offering those discounts in Delaware. The state Department of ...