Kanye West’s partnership with adidas wasn’t new by any means. It was for loads of money and it offered West the opportunity to chase his passion for fashion and design outside of music. But, it wasn’t ...

Many in attendance at a popular 7-on-7 prep football tournament in the Austin area expressed their displeasure with the DJ on sponsor adidas' music stage over the weekend. A B.o.B. song played at a ...

Kanye West released his new album, Vultures 2 on August 3, 2024. Composed by West, the album was made in collaboration with Ty Dolla $ign and is a sequel to Vultures ...

NEW YORK (Billboard) - In the summer of 1986, hip-hop pioneers Run-D.M.C. played a show at Madison Square Garden in New York, riding high on the success of their single "My Adidas" and their third ...

Ahead of Super Bowl LX – and after selling off all its Yeezy inventory – Adidas is ramping up a long-term partnership with Bad Bunny, who’s preparing to release his first signature shoe under the ...

With a streaming rebound and reported strong sales for Adidas' Yeezy relaunch, many consumers seem willing to overlook Ye's antisemitic comments. Kanye West has been a controversy magnet for years, ...

Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original” campaign, per details shared with sister publication Marketing Dive. Produced by agency ...

Adidas will launch a probe into allegations that Kanye West played pornography to employees, according to the company. The investigation into the rapper, which was first reported by the Financial ...

It has only been a few months since Adidas cut ties with Kanye West and the company is reportedly already preparing to start releasing its former Yeezy Supply models without the rapper’s branding.

After the long-running partnership between Adidas and Kanye West fell apart in 2022, following the rapper’s antisemitic statements, a shareholder in the sportswear firm sued, claiming management there ...

adidas Originals has teamed up with Austin-based sneaker boutique Kicking It to launch the “Live Music” Gazelle, a new sneaker that pays tribute to the city’s rich musical legacy and its title as the ...

The video for the Adidas Originals P.O.D. System line of shoes is an innovative way to reach a mobile audience of early adopters of fresh styles and trends. Pigeons & Planes has just 114,000 Instagram ...