Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

As Sky Media launches research showing addressable TV campaigns deliver a 2.1x uplift in awareness compared with linear TV alone, Center Parcs shares how it used it to inspire a 15x return on ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsik, chief technology officer at Quotient. Proponents of addressable TV call ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

Although nearly a third of advertisers consider addressable TV to be a “must-buy,” there’s no real consensus about how to define it. So finds a survey of 200 U.S. video advertisers conducted in June ...

A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up from 27% in a similar survey a year ago. The survey, conducted by Advertiser ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.