Assos has today released a new set of men’s bib shorts that have their eyes set on long-distance riding and comfort. Officially called the Assos Mille GT Summer bib shorts GTO C2 (what a mouthful) ...

ONE HAPPY ASS. While the title could as easily apply to the state of my persona, it certainly does apply to a certain part of me. It is nothing but a pleasure to get anything from Assos. The newest ...

Trickle-down tech isn’t limited to bike components; ASSOS has woven elements of its premium Equipe RS racing range into the new, lower-priced Equipe R S9 bib shorts. Priced at £155 / €180 / $210, the ...

December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

Telling a bike rider to try a pair of Assos shorts is like telling a gearhead to get behind the wheel of a Ferrari. The product is beautiful, impeccably thought out and insanely expensive. There's not ...