ASOS is facing controversy over the name of a clothing brand it's stocking. Brand strategy consultant and co-founder of plus-size clothing label Premme Nicolette Mason tweeted the retailer to ask why ...
Online fashion retailer ASOS has acquired the Topshop, Topman, Miss Selfridge and HIIT brands from the Arcadia Group for £265 million, approximately $411 million USD. “The acquisition of these iconic ...
ASOS is primed finally to launch a full expansion into the U.S. with its Nordstrom equity partnership. McKinsey notes online fashion sales have increased significantly, with this trend likely to ...
Topshop takeover in the bag? ASOS social media team is currently in a public fight with rival Boohoo about a pair of socks, but behind the scenes both organisations have brought a critical juncture in ...
Cutting costs by removing brick-and-mortar stores. Establishing barriers to entry in online retail; defining brand power and image as online destination. Organic market opportunity and future ...
Asos has launched a campaign on TikTok in the UK and the US to expose users of the social media platform to content featuring its products. The campaign, made in collaboration with tech marketing ...
Nordstrom (JWN) has acquired a minority interest in Asos brands Topshop, Topman, HIIT, and Miss Selfridge. It says the investment in these brands will not only help drive their growth globally, but ...
With sustainable fashion on the rise, more and more people are thinking about where their clothes come from and where they end up. As a result, popular brands are being forced to take a good, hard ...
Fashion critics want ASOS to hear their applause for a current online ad, featuring an earring model with a cochlear implant. The British brand is currently peddling a pair of small gold hoop earrings ...
Forbes contributors publish independent expert analyses and insights. We research and write about business and management. ASOS has just relaunched Topshop on its website after rescuing the brand in a ...